Television advertisements featuring cycling

Cycles and cycling often feature in television advertisements - representing at various times wholesomeness, wistful nostalgia, sporting prowess and the absurd. Collected here are all those that I can remember - and can find copes of on the internet. If you know of others that have not occurred to me, do email to let me know.

Possibly my favorite, featuring Peter Armitage, who plays Bill Webster on Coronation Street. Mid 1980s.

 

Victoria Pendleton demonstrates shows that the hipsters will always be beaten in the end 

An advert that would cause me to give Fiat Palios a good slap on the roof, if I came up beside them at lights.

 

Kellogs reprieve their interest in cycling in this 2009 outing.

Transport for London appear to have drafted in Guy Ritchie to direct this public information film 

A lovely cinema ad backed by the CTC from around 2008 

The nation's favorite every television commercial, apparently. Directed by Ridley Scott, no less and first screened in 1973

 Just why do advertisers like Victorian Pendleton so much? Here she is in a lovely homage to the nation's favorite

 

This 1980s public information film is low tech and ostensibly not very inspiring. The song plays in my head sometimes when I ride a night, so it was possibly more effective than it first seems

Public information 1950s style

 

This ad featuring Welsh popster Duffy, provoked 18 complaints to the Advertising Standards Authority. Happily, they were rejected

The extraordinary Danny MacAskill puts on a fabulous performance - how it is supposed to promote VW, I can't imagine 

A lovely outing from Kellogs 

 

A good reason not to buy an Audi

 

PG Tips from 1971 - unthinkable today, for so many reasons

 

Levi Leipheimer likes his components 

 

Tyler Farer would like a moment to tell you about his eye wear

 

Lance with a needle in his arm - for Nike's sake 

Lance hints that he might yet be competitive at cyclo cross

 

 Cancer survival retold in the interest of promoting the sale of sneakers

A nice ITV ad for their coverage of the Tour in London in 2007

 

Long legs and high wheels - the stuff of wet dreams in the 1880s, no doubt

 

Mark Beaumont promoting Orange in 2009

 

A surreal offering from Guiness in 1996 

 

The Vauxhall Corsa - great for picking up birds

 

Lord know how this was pitched - its the car for anyone who is clinically confused about how they want to travel, perhaps?

 

Lots of the Cravendale ads feature a cyclist - although he only rides his bikes in a few of them

 

Abebooks.co.uk 

 

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